We believe that not all toys were created equal. Not all toys help our children grow up as calm, confident, smart, creative, caring and independent people. Not all toys help children engage deeply in play and keep them away for a long time away from screens and from constantly seeking entertainment from their parents.
We would like to know and we research how toys (and their specific attributes) affect children and play. This knowledge informs our toy design decisions, and we would be truly happy to share our findings in our blog and on our social media channels.